BUYER BEHAVIOUR Essay Example | Topics and Well Written Essays - 2500 words

BUYER BEHAVIOUR - Essay Example to as consumer behaviour is an essential component of marketing because it helps in the determination of pricing incentives, mode of advertising and brand differentiation among others. This paper therefore seeks to identify and illustrate the concepts that facilitate understanding of buyer behaviour as well as evaluate the various models or theories of buyer behaviour with close association with the concept of neuroscience. Another area that will be looked at is the area of decision making process in consumption that gives rise to the various types of consumer purchases. To begin, buyer behaviour generally refers the process in which consumers take in order to make decisions on acquiring certain goods or services for their own use. Consumer buying behaviour is therefore a multi-staged process that involves the identification of a specific need and even goes beyond the consumption stage to an evaluation one. It is for this reason that consumers are likely or unlikely to consume one product as opposed to the other in cases where there is indifference between two products. The consumer buying process is a complex one because of the influences it relies on and the characteristics of human diversity that makes us act differently. Some research studies have also indicated that the buying behaviour can also be linked to neuroscience. It is therefore important to understand the process of consumer buying behaviour as shall be discussed in the following section. The consumer buying decision-making process model adopts a five stage interconnected process that illustrates how individuals or consumer groups will always conduct themselves before and after purchase of a product or a service (Riley 1). The first stage is the need identification and problem awareness stage. At this stage, an individual identifies a need within him or her that needs to be satisfied. The utilitarian theory has been associated with this stage of decision making. Since an individual identifies that

Application of Theory Paper Essay Example | Topics and Well Written Essays - 1500 words

Application of Theory Paper - Essay Example The theory makes use of the fourteen components which are solely based on the wants of human beings. The theory works on two major assumptions which are â€Å"Care givers also known as nurses have a responsibility of looking after the client until they are in a position where they can adequately look after themselves’ and â€Å"Nurses are always on the look and selfless in ensuring that the patients recover for their ailments† and lastly â€Å"Nurses will be more effective when they obtain an undergraduate certificate in both arts and sciences†. This paper will examine the problem in nursing leadership by providing scholarly evidence to support the issue. In addition, it will present one strategy and the concepts and principles where the nursing theory are applicable, provide a rationale for the chosen strategy and one ethical strategy for the theory. Nursing leadership has been an emerging issue over the years because of the numerous challenges which various sectors of nursing encounter. Globalization in today’s society has really changed the shape of nursing and nurses across the globe require effective leadership to maintain to the required standards and generate a new generation of nurses. Quality in many health cares is determined by the efficacy of the leadership available. On the other hand leadership is extremely essential in all institutions or organizations. It can be defined as the process through which goals are identified by providing accurate support and motivation(McEwen & Wills, 2007). Nursing practice requires accurate evidence that is only obtained through extensive research. Putting together the evidence collected into nursing practice is necessary for quality to be achieved in the nursing filed. Therefore the behaviors of most health care providers have been wanting as they have not been able to accurately determine the kinds of involvement needed to